Our Story
The story is simple – athletes are often taken advantage of with overpriced weightlifting accessories. With limited options for weightlifting belts, we frequently pay over $60 for branded belts that don’t even last six months, mistakenly believing they are premium goods. The most frustrating issue with these belts is the Velcro, which wears out first. That’s why we made it our mission to offer premium weightlifting accessories at an affordable and fair price. If you’re as tired of overpriced, poorly made goods as we are, Join The HERD and be part of the solution.
Our Mission
Challenge the status quo of overpriced weightlifting accessories by offering premium, stylish, and affordable essentials for all.
People First, Profits Second
HERD Athletics is the company athletes and gyms can trust. We offer personalized care and service, backed by real people, not a large corporate entity.
Actual Athletes
The best companies are led by individuals who actively participate in the sport, not those who simply see an opportunity to add a line item to their P&L. HERD Athletics is led by active athletes and guided by a panel of elite athletes who contribute to product development and direction.
Fair Pricing
As athletes, we invest $100-$500 per month to participate and compete in the sports we love. At HERD Athletics, we believe in offering fair pricing on premium gear to help you save money and continue doing what makes you happy.